Skills-Based Volunteering: Scalable Ways to Activate Employee Expertise

In recent years, skills-based volunteering (SBV) has emerged as one of the most impactful ways companies can contribute to their communities. By matching employees’ professional expertise with nonprofit needs, SBV delivers value far beyond the hours logged. It creates ripple effects that strengthen nonprofits, engage employees, brush up their skills, and showcase a company’s purpose in action.

But while the benefits are clear, the traditional pro bono model can be challenging to scale. Multi-week or multi-month projects require significant planning, highly specialized skills, and long lead times. The result? SBV often remains out of reach for the majority of employees.

At Visit.org, we have identified another path that keeps the spirit of skills-based engagement but removes the barriers. Our real-time skills-based volunteering experiences make it easier for companies to activate employee expertise, whether their people are finance specialists, marketers, or professionals with general career experience to share.

Skills-based volunteering can include long-term commitments or short-form real-time engagements.

The two paths in skills-based volunteering

1. Traditional pro bono projects Pro bono work is the classic form of skills-based volunteering. It’s well-scoped deliverables like legal reviews, website builds, or strategic plans, often completed over weeks or months. It’s high value, but also high lift.

• Best suited for specialist teams or individuals with niche expertise

• Requires dedicated project management and long-term nonprofit alignment

• Can be transformative for both parties, but participation tends to be limited to a small percentage of the workforce
  

2. Real-time skills-based volunteering Visit.org’s Signature experiences offer another way forward: live, 60 to 90-minute engagements where employees contribute their skills in real time, alongside a nonprofit partner.

• Examples include resume reviews, mock interviews, marketing brainstorms, or AI readiness discussions

• Designed for teams, ERGs, and business units, not just individuals

• Can tap both deep functional expertise and general professional experience

• Easy to roll out globally, across time zones and job functions
  

The biggest difference? Accessibility. These short-form, high-impact experiences make it possible for entire departments, global teams, and employee resource groups to participate without adding planning burdens for internal teams.

Why companies are embracing real-time SBV

1. Inclusivity across roles and regions Traditional SBV often leaves out employees whose roles aren’t highly specialized or whose schedules don’t allow for long-term commitments. Real-time SBV invites everyone to contribute, whether that’s a marketing director helping with a campaign concept or a customer service representative offering interview tips to young job seekers.

2. Low planning burden One of the biggest obstacles to scaling SBV is the internal workload. In our model, Visit.org handles the coordination, facilitation, and nonprofit relationship, so corporate teams can focus on participation rather than logistics.

3. Alignment with ERGs and DEI goals Real-time SBV lends itself well to employee resource groups and DEI-driven initiatives. For example, a Women’s Network might lead a session on career mentorship for women re-entering the workforce, or a Pride ERG could host a skills-sharing workshop for LGBTQ+ entrepreneurs.

4. Rapid deployment and global reach Because these experiences are short and self-contained, they can be launched quickly and replicated across regions, which is perfect for multinational companies with diverse teams.

The business case for skills-based volunteering

A strong SBV program delivers measurable value to the company itself in addition to impacting nonprofits. Some of its benefits include:

• Significantly reduces employee attrition: At a professional services firm tracked over six years, employees who participated in skills-based volunteer projects experienced a 36% reduction in attrition rates compared to non-participating peers (Boston College Center for Corporate Citizenship, 2024).

• Drives professional and leadership skill development: 92% of business leaders agree that skills-based volunteering improves employees’ professional and leadership skills, and 80% say active volunteers move into leadership roles more easily (Deloitte Volunteer IMPACT Survey, cited in MovingWorlds, 2025).

• Boosts employee advocacy: After participating in skills-based volunteer programs, 96% of survey respondents feel positive about their employer and are more likely to recommend their company as a great place to work (Common Impact, 2024).
  

How to get started

For teams still defining SBV If you’re just starting to explore skills-based volunteering, real-time experiences are a low-barrier entry point. They help you gather feedback, test formats, and build momentum without committing to a multi-month pro bono project.

For teams exploring alternatives to pro bono If your team loves the idea of pro bono but can’t dedicate the time or resources right now, consider short-form SBV. You still tap into employee expertise, but with less complexity and more flexibility.

For companies ready to scale Once you’ve tested formats and gathered employee enthusiasm, you can build a hybrid SBV portfolio, mixing traditional pro bono projects with real-time experiences to reach more employees across your organization.

Looking ahead

The future of skills-based volunteering doesn’t belong to one model alone. Creating a spectrum of opportunities allows an employee with either 90 minutes or nine months to be able to make an impact on communities they care about.

By embracing real-time SBV, companies can democratize access to these opportunities, empowering more employees to use their expertise to engage with missions they support. The result? Stronger nonprofits, more connected teams, and a corporate culture that lives its values every day.

Contact our team at impact@visit.org to help you get there.