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Case study: How Visit.org helps GoTo make ESG a part of the everyday
Updated: Oct 4, 2023
Making a local and global impact has long been core to GoTo’s mission. Founded in 2003, GoTo (formerly LogMeIn) is headquartered in Boston, MA and has a robust environmental, social, and governance (ESG) program. From making a meaningful impact to engaging GoTo’s nearly 4,000 employees in North America, South America, Asia, Europe, and Australia, GoTo’s give-back initiatives are woven directly into the company’s culture.
In 2019, GoTo’s workforce completed 165 volunteer days worldwide. However, the pandemic brought GoTo’s in-person volunteering events to a screeching halt. Seeking to continue GoTo’s philanthropic missions, Amy Wendel, Director and Head of Corporate Responsibility & ESG at GoTo, sought to partner with an employee engagement platform that offered virtual social impact experiences with global impact.
“When the pandemic hit, we had to think outside of the box and switch our volunteering model to virtual,” says Amy. To serve the company’s international workforce with a variety of diverse impact experiences, Amy turned to Visit.org as an impact partner.
The GoTo and Visit.org partnership enables the software company to participate in a wide variety of virtual (and now in-person) social impact experiences designed to strengthen teams, connect colleagues, and benefit nonprofits and community members in dozens of countries.
“Visit.org allows GoTo to offer events to dispersed remote groups in ways we weren’t able to do before the partnership,” explains Amy.
Unique experiences with global impact
GoTo leverages Visit.org experiences in ways that benefit company-wide goals, departmental teams, large-scale events including annual sales kick offs, individual employees, and more.
GoTo’s robust ESG strategy is partly defined by the United Nations’ Sustainable Development Goals (UN SDGs) — initiatives that act as a blueprint for tackling critical challenges related to issues such as poverty, equality, health, climate change, and biodiversity.
In 2021, 60% of GoTo’s employees participated in events that touched eight of the 17 SDGs, including Climate Action, Gender Equality, No Poverty, Quality Education, Reduced Inequalities, Sustainable Cities and Communities, Health & Well-being, and Peace, Justice and Strong Institutions.
“Visit.org helps support one of the ten ESG material areas that we focus on, within the framework of the SDGs, which is philanthropy and volunteering. But it also supports employee engagement with aspects to our sustainability program, and virtual experiences related to ERGs and diversity, equity, and inclusion work,” says Amy.
Visit.org experiences aren’t just about volunteering. They also encompass lunch and learns, fun games, team-building activities, workshops on sustainability and DEIB, mentoring sessions, and more.
Because GoTo is a SaaS company that employs many professionals in technical fields such as engineers, data scientists, and software developers, the company’s employees often rate Visit.org’s STEM-centered experiences as their favorites.
For example, Amy says that an experience GoTo employees particularly loved involved playing an engaging trivia game to inspire school-aged girls to pursue STEM careers.
Another favorite virtual experience involved hearing the experiences of LGBTQ+ youth in June (when Pride month is celebrated in the United States).
“I wish this was another hour longer,” said one GoTo employee of the experience. “I have so many questions and love that I was able to participate and hear these wonderful stories.”
Ongoing ESG programming
GoTo employees have enjoyed dozens of social impact experiences that connected teams and contributed to the company’s broad ESG goals. In fact, based on an annual employee engagement survey, GoTo benchmarks above the standard for the tech industry for its ESG efforts.
GoTo leverages Visit.org experiences to achieve their social impact KPIs, foster a culture of inclusivity and belonging, and give back to inspiring nonprofits while making a year-round impact. “Support for our local communities is an ongoing effort,” says Amy.
Visit.org continues to help GoTo make ESG initiatives a part of the everyday.
Schedule a call to learn how Visit.org can help your company elevate ESG initiatives.
Loved this case study! It’s inspiring to see how Visit.org integrates ESG into everyday practices. Reminds me of crafting levels in platformer games—small changes lead to big impacts! Thanks for sharing!
Me parece interesante tener un espacio donde la información esté bien organizada. Consultar el resultado loteria puede ahorrar tiempo cuando los datos se muestran con claridad, incluyen la fecha correcta y son fáciles de verificar.
I really loved reading about how Visit.org helps GoTo integrate ESG practices in their daily operations! It reminded me of my own journey with corporate responsibility. It's like that ragdoll hit moment when you realize every little effort counts. Kudos to both organizations for making sustainability a part of their culture!
It's great to see GoTo prioritizing employee engagement through volunteering, especially when adapting to remote work challenges. This kind of corporate responsibility work often involves coordinating team activities and tracking participation metrics. If they're managing virtual volunteer events or team projects, a YouTube Music playlist calculator could help them organize collaborative playlists for team morale during work sessions.
Really inspiring case study. Making ESG part of everyday company culture creates a much bigger long-term impact than treating it like a one-time campaign. Building strong communities and collaboration online always gives me the same addictive vibe as growing bigger in Baseball Bros.